E-COMMERCESHOPIFYNEXT.JS
Northwind
1.2s LCP, +12% AOV.
Headless Shopify rebuild — 1.2s LCP, +12% AOV.
- Client
- Northwind
- Sector
- E Commerce
- Engagement
- Audit, rebuild, run
- Duration
- 10 weeks to launch
- Team
- 3 — lead, Shopify engineer, designer
- Stack
- Shopify, Next.js

IMPACT
- +12%
- average order value
- 1.2s
- largest contentful paint
- 23 → 4
- third-party scripts per page
THE WORK
Overview
Headless Shopify rebuild — 1.2s LCP, +12% AOV.

WHAT WE DID
Strategy
- App and script audit
- Kit and bundle pricing
- Speed budget per page
Build
- Next.js on the Storefront API
- Native reviews and size guide
- Kit builder and cart prompts
- Webhook cache refresh
Run
- Front-end releases
- Speed checks on each deploy
- Seasonal collection launches
Next case
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